CRAFTS

& DESIGN

Special Fares are a reputable Indian online travel company founded in 2009. The company provides high-quality travel services to its customers at affordable prices. One of its key attributes is assisting customers in searching for suitable locations to stay.

Overview

As such, we went for a visually appealing blue-coloured logo. The logo features three important aspects- a creative figure of a plane flying, the name of the company itself, and a catchy one-line slogan. The company representatives were delighted with our offering. Consequently, they conferred upon us further responsibility to handle more of their creative designing needs. One of their needs was a spectacular banner design.

Here our approach was to make the banners aesthetically appealing to the target audience of Special Fares. This would communicate to the target audience an idea of a peaceful journey. Another need for Special Fares was a unique brochure design. For this, our creative team, first of all, chose an attractive font style. Afterwards, we focused on highlighting the company’s speciality and achievements. This way we were able to perform our duty for Special Fares.

tea
hanger
Client
Specialfares
Sector
Travel agency
Services
Brand Positioning, Naming, Brand Portfolio and Aarchitecture, Brand Identity Systems (CI/VI) Packaging design, Event organized
Location
India

CHALLENGE

The company came to us with various creative designing requirements. One of their primary needs was attractive logo design